◆ GPF
Begin
Product · Module 02 Included in every plan The Mark

Not a logo.
A logo system.

A real brand has more than one logo. We give you every variant a small business actually uses — wordmark, monogram, mark, stamp, dark, light — drafted from your archetype.

◆  ◆  ◆
01 Variants · what you'll get
hearth & crumb
Variant 01 · Wordmark

The default. Serif italic, light weight. For all standard surfaces.

hearth & crumb
Variant 02 · Wordmark · dark

Inverted version. Same wordmark, light type on dark.

h & c
Variant 03 · Monogram

Three-letter monogram. For favicons, stamps, social avatars.

HEARTH & CRUMB
·
EST. 2026
· AUSTIN, TX ·
Variant 04 · Stamp seal

Heritage seal. For packaging, business cards, hot stamps.

hearth&crumb
Variant 05 · Sans wordmark

Geometric sans alternative. For digital/small surfaces.

h
Variant 06 · Letter mark

Single letter. For app icons, social, the corner of everything.

Plus: SVG · PDF · PNG · favicon set · social avatar set · Figma file · Illustrator file. All sized, all on-brand, all yours.

02 Chapter two · Why one logo isn't enough

The right logo
for the wrong place
is the wrong logo.

A wordmark works at the top of your website. It doesn't work as your Instagram avatar. A serif italic mark looks great on a coffee bag. It's illegible on a 24×24 favicon. A black-on-cream logo dies on a black t-shirt.

Real brands have systems for this. A primary wordmark for "most things." A monogram for "where there's no room." A stamp seal for "where heritage matters." A mark for "where simplicity matters." Light, dark, color, monochrome.

GPF gives you the whole system, drafted in one pass, all coherent with your archetype. Regenerate any variant individually. Swap colors, weights, type. Or use the AI to extrapolate new variants for new surfaces you didn't know you'd need.

A whole logo system.
In one pass.

Included in every plan. Drafted from your archetype. Regenerate anything until it's right.

Begin Next · Site builder →