Your foundation,
now a live website.

One click takes your brand foundation and assembles a homepage from it. Real blocks, real copy from your voice doc, your palette, your type. Edit anything. Publish to your domain. Export as a WordPress theme.

01 A live site · assembled from your foundation
hearthandcrumb.co
hearth & crumb

Bread. Made well.
Sold out by noon.

A neighborhood sourdough bakery in East Austin. Open Saturdays and Sundays from 8am until we're out.

This weekend's bake
Country loaf

Country loaf · $8

Seeded rye

Seeded rye · $9

Cinnamon babka

Babka · $11

Focaccia

Focaccia · $10

hearthandcrumb.co · est. 2026 · 1247 e 6th st, austin

This site assembled itself from the foundation in about three seconds. Sam edited the menu copy and changed one image.

02 Chapter two · Why a site builder, when there are forty already

Because none of them
know your brand.

Squarespace and Wix have great editors. They have terrible blank pages. They ask you to already know your brand before they can help. If you didn't already know your brand, you wouldn't be there.

GPF's site builder reads your foundation and starts the page filled in. Hero, story, services, hours, sign-up, footer — all in your voice, your palette, your type. Then you edit, like you would anywhere else.

Update your foundation later? The site updates too. Change your archetype? The site re-skins. Add a new menu item? The block adapts. The brand and the site are the same object.

Publish to a custom domain. Export as a WordPress theme (yes — a real, plug-and-play WordPress theme). Or hand the code to a developer.

A real website.
From a real brand.

Add to your plan for $12/mo. Publish to a custom domain. Export to WordPress when you want to.