Just enough.
One brand. Foundation, identity, domain. Everything you need to launch and absolutely nothing else.
Configure as solo →One subscription covers the whole brandsuite. Configure the bits you need. The price updates live. We don't lock you in, we don't hide anything behind enterprise calls, and you keep everything you make — even if you cancel tomorrow.
Click anything. Everything updates live on the right.
Each "brand" is a separate identity in your dashboard. Founders typically start with one; agencies start at 5.
Solo is just you. Team adds 2–5 collaborator seats. Agency unlocks white-label and bulk tools.
All plans include the foundation: archetype, identity, voice, palette, type, and domain. Pick what else you need.
Generate a full brand. Decide after.
No annual lock-in. Pause whenever.
Every file. Full license. Forever.
US-based. Avg reply 4 hours.
We considered it. Every SaaS playbook says we should have a fourth column with a "Contact us" button and a price hidden behind a 30-minute discovery call.
We talked about it for two weeks. Then we remembered the entire reason GPF exists: people are tired of being made to feel small while they figure out the basics of starting their business.
So — same prices for a solo bakery owner and a venture-backed startup. Same prices for someone in Austin and someone in Amsterdam. Same prices if you call us on a Tuesday or a Friday. The pricing is the pricing.
The yearly discount is genuine (we save on payment fees and forecasting; we pass that on). The configurator is everything we sell. There's no third tier hidden behind a sales conversation.
The most expensive thing you can pay for is a tool you don't trust.
So we made the price the most boring thing about us.
Most customers end up in one of three shapes. Click any to preset the configurator and tweak from there.
One brand. Foundation, identity, domain. Everything you need to launch and absolutely nothing else.
Configure as solo →Brand + site builder + print studio. Everything most small businesses want, packed in.
Configure as Pro →5+ brands, white-label exports, API access, priority generation queue.
Configure as Agency →Still curious? Email a real human →
Below: the practical questions on top, the existential ones near the bottom. Both matter.
Yes. We don't lock you into annual contracts. Cancel from your dashboard, no retention survey, no exit interview. You'll keep access through the end of the current billing period and all exports stay yours.
Completely. Brand foundation docs, logos, color systems, type pairings, copy, designs — they're licensed to you under a perpetual, royalty-free, worldwide license, even if you cancel. You can register trademarks, hand assets to designers, modify them, license them on, sell the business with the brand intact. It's yours.
Yes — 14 days, no card required. You can generate a full brand foundation and explore every module before deciding. If you forget to cancel, we'll email you a reminder the day before charging.
Midjourney makes images. ChatGPT writes text. Canva templates pretty layouts. None of them know who your business is. GPF starts with the archetype — the structural foundation of every great brand — and lets that drive every downstream output, so your logo, voice, palette and copy feel like one thing instead of four different tools' opinions.
It won't. GPF doesn't use templates. The system generates from your specific description and archetype, with millions of distinct possible outputs across logo, palette, voice and copy. Regenerate any piece as many times as you want until it's right. We track this across our customer base and the visual similarity score between any two GPF brands sits in roughly the same range as between any two human-designed brands.
Yes. We don't watermark anything. We don't put "Made with GPF" on your site. Nothing announces that you used a tool. It's just your brand. We've had GPF-generated brands successfully fundraise on AngelList, get trademarked, and end up on billboards. We love when customers tag us — but you don't have to.
Add brands à la carte (each one is $15/mo) or jump to the Studio bundle. Each brand has its own workspace, foundation doc, exports, and version history.
Yes. The Agency configuration adds team seats, white-label export (no GPF branding on deliverables), API access, and a 5-brand starter. Many freelancers and small agencies use GPF as their foundation tool and customize from there. We don't charge per client.
Everything you generated is yours. Download a full export — foundation docs, identity files, source SVGs, copy, the lot — at any time. After cancellation we keep your account in read-only mode for six months in case you want to come back, then delete the data permanently. We never sell, share, or train on your data.
Yes — 50% off forever for verified 501(c)(3)s, student businesses, and rural co-ops. Apply → with proof and we'll set it up within two business days.
Yes. The product is built primarily for the US small-business market, but works globally. Domain availability, currency display, and print fulfillment regions vary by country. Subscriptions are billed in USD; refunds work everywhere.
No. Your inputs and outputs are not used to train any model. The generation model is trained on a curated dataset of public-domain brand history, archetype literature, and licensed design corpora. More in our privacy policy.
Honestly — probably yes. A surprising number of customers tell us that seeing their idea as a real brand was the thing that finally made them commit. It's free for 14 days. Worst case, you walk away with a clearer picture of the business you might one day make.
Two sentences in, a full brand out. Begin free — no card.