$14,000 for a brand book?
We thought so too.
Then we did the math.

One subscription covers the whole brandsuite. Configure the bits you need. The price updates live. We don't lock you in, we don't hide anything behind enterprise calls, and you keep everything you make — even if you cancel tomorrow.

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01 Chapter one · Build your plan · see your price

Your configuration

Click anything. Everything updates live on the right.

How many brands? Most start with 1.

Each "brand" is a separate identity in your dashboard. Founders typically start with one; agencies start at 5.

Who's building?

Solo is just you. Team adds 2–5 collaborator seats. Agency unlocks white-label and bulk tools.

Add modules

All plans include the foundation: archetype, identity, voice, palette, type, and domain. Pick what else you need.

AI site builder Drag-and-drop pages from your foundation. Publish to your domain.
+$12/mo
Print studio Cards, packaging, signage. Print-ready PDFs & on-demand fulfillment.
+$8/mo
Social dashboard Plan, post and measure across every channel from one place.
+$10/mo
White-label export Hand off deliverables to clients without GPF watermarks. Agency staple.
+$20/mo
API & webhooks Generate brand assets programmatically. For builders & integrations.
+$25/mo

14-day free trial

Generate a full brand. Decide after.

Cancel anytime

No annual lock-in. Pause whenever.

You own it

Every file. Full license. Forever.

Real humans, M–F

US-based. Avg reply 4 hours.

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02 Chapter two · Why we price this way

We don't have an
enterprise plan.

We considered it. Every SaaS playbook says we should have a fourth column with a "Contact us" button and a price hidden behind a 30-minute discovery call.

We talked about it for two weeks. Then we remembered the entire reason GPF exists: people are tired of being made to feel small while they figure out the basics of starting their business.

So — same prices for a solo bakery owner and a venture-backed startup. Same prices for someone in Austin and someone in Amsterdam. Same prices if you call us on a Tuesday or a Friday. The pricing is the pricing.

The yearly discount is genuine (we save on payment fees and forecasting; we pass that on). The configurator is everything we sell. There's no third tier hidden behind a sales conversation.

M
Maya Chen Founding designer · 12 May 2026

The most expensive thing you can pay for is a tool you don't trust.

So we made the price the most boring thing about us.

03 Chapter three · Three common shapes, if you'd rather not configure

Most customers end up in one of three shapes. Click any to preset the configurator and tweak from there.

For the dreamer · solo
$19 /mo

Just enough.

One brand. Foundation, identity, domain. Everything you need to launch and absolutely nothing else.

Configure as solo →
Most popular · the full kit
$39 /mo

The whole press.

Brand + site builder + print studio. Everything most small businesses want, packed in.

Configure as Pro →
For the studio · agency
$129 /mo

Reselling welcome.

5+ brands, white-label exports, API access, priority generation queue.

Configure as Agency →
04 Chapter four · Common questions · plus the awkward ones

Questions we get
most weeks.

Still curious? Email a real human →

Below: the practical questions on top, the existential ones near the bottom. Both matter.

Can I cancel anytime?

Yes. We don't lock you into annual contracts. Cancel from your dashboard, no retention survey, no exit interview. You'll keep access through the end of the current billing period and all exports stay yours.

Do I really own what GPF generates?

Completely. Brand foundation docs, logos, color systems, type pairings, copy, designs — they're licensed to you under a perpetual, royalty-free, worldwide license, even if you cancel. You can register trademarks, hand assets to designers, modify them, license them on, sell the business with the brand intact. It's yours.

Is there a free trial?

Yes — 14 days, no card required. You can generate a full brand foundation and explore every module before deciding. If you forget to cancel, we'll email you a reminder the day before charging.

How is GPF different from Midjourney / ChatGPT / Canva?

Midjourney makes images. ChatGPT writes text. Canva templates pretty layouts. None of them know who your business is. GPF starts with the archetype — the structural foundation of every great brand — and lets that drive every downstream output, so your logo, voice, palette and copy feel like one thing instead of four different tools' opinions.

What if my brand ends up looking like every other GPF brand?

It won't. GPF doesn't use templates. The system generates from your specific description and archetype, with millions of distinct possible outputs across logo, palette, voice and copy. Regenerate any piece as many times as you want until it's right. We track this across our customer base and the visual similarity score between any two GPF brands sits in roughly the same range as between any two human-designed brands.

Will an investor / customer / mom take this seriously?

Yes. We don't watermark anything. We don't put "Made with GPF" on your site. Nothing announces that you used a tool. It's just your brand. We've had GPF-generated brands successfully fundraise on AngelList, get trademarked, and end up on billboards. We love when customers tag us — but you don't have to.

What if I have more than one brand?

Add brands à la carte (each one is $15/mo) or jump to the Studio bundle. Each brand has its own workspace, foundation doc, exports, and version history.

Can I use GPF for client work?

Yes. The Agency configuration adds team seats, white-label export (no GPF branding on deliverables), API access, and a 5-brand starter. Many freelancers and small agencies use GPF as their foundation tool and customize from there. We don't charge per client.

What happens to my data if I cancel?

Everything you generated is yours. Download a full export — foundation docs, identity files, source SVGs, copy, the lot — at any time. After cancellation we keep your account in read-only mode for six months in case you want to come back, then delete the data permanently. We never sell, share, or train on your data.

Do you offer non-profit or student pricing?

Yes — 50% off forever for verified 501(c)(3)s, student businesses, and rural co-ops. Apply → with proof and we'll set it up within two business days.

Is GPF available outside the US?

Yes. The product is built primarily for the US small-business market, but works globally. Domain availability, currency display, and print fulfillment regions vary by country. Subscriptions are billed in USD; refunds work everywhere.

Does GPF train on my brand to improve the model?

No. Your inputs and outputs are not used to train any model. The generation model is trained on a curated dataset of public-domain brand history, archetype literature, and licensed design corpora. More in our privacy policy.

I'm not actually sure I'm ready to start. Should I still try GPF?

Honestly — probably yes. A surprising number of customers tell us that seeing their idea as a real brand was the thing that finally made them commit. It's free for 14 days. Worst case, you walk away with a clearer picture of the business you might one day make.

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Ready when you are.

Two sentences in, a full brand out. Begin free — no card.