The boring legal page,
in plain English.

Every paragraph below also has the legalese version (linked at the end). If you'd rather skip to that, our lawyers won't be offended.

From GPF Inc. · the legal team, regretfully v3.2 · 4 May 2026

Dear customer,

We tried to make this readable. We're not going to pretend it's a great read, but it's our genuine best effort. The plain English below is binding. The lawyer version (which you can find at the bottom of this page) is also binding and exists for jurisdictions where we have to use very specific words.

01 · Who we are

"GPF" is GPF Inc.

A Delaware C-corp registered in 2025, based in Austin TX. "We," "us," and "the service" all mean the same thing: GPF Inc. and the software we operate at gpf.com.

02 · Your account

Yours alone. Keep your password good.

You're responsible for what happens under your account, including bad things if your password leaks. Tell us within a reasonable time if you suspect a compromise and we'll help.

03 · What you make is yours

Every brand asset you generate is yours.

Foundation, logos, palettes, copy, layouts — licensed to you under a perpetual, worldwide, royalty-free license, even if you cancel. You can trademark, modify, resell, sublicense. You own it. We do not retain any rights.

04 · What we make is ours

The software stays ours.

Don't scrape our API. Don't reverse-engineer the model. Don't clone the product. You're licensed to use the service per these terms, not to take it apart.

05 · We won't train on your stuff

Your inputs and outputs are private.

Your business description, your generated brand, your edits — none of it goes back into our model. We do not sell, share, or use your content to improve the product, full stop. Aggregated, anonymized usage metrics (counts of clicks, error rates) we do use.

06 · Billing & cancellation

Cancel any time. Keep everything.

Monthly plans bill monthly. Annual plans bill annually with a 20% discount and a 30-day refund window. After the 30 days, no refunds — but you can cancel any time, you stay active through the period you paid for, and you keep every asset. If we ever shut down GPF, you get an export bundle and 90-day notice.

07 · Acceptable use

Be the kind of person we'd want as a customer.

Don't use GPF for illegal activity, fraud, hate-targeted brands, impersonation, or anything else a reasonable person would find appalling. We can suspend accounts for cause; we'll explain why and refund the unused portion.

08 · Liability

If something goes wrong, our liability is capped.

Like every B2B SaaS, our liability is limited to fees you've paid us in the last 12 months. That's not us being precious; it's how this is done. If you need a custom liability cap for a real reason, talk to us.

09 · Disputes

Talk to us first. Then a Delaware court.

Any disputes are governed by Delaware law and resolved in Delaware courts. Before either of us sues, please email legal@gpf.com — we resolve almost everything in a week with a real person.

10 · Changes

We'll tell you when we change these.

Material changes get 30 days notice by email and in-app. Minor edits (typos, clarification) we may make without notice — and we keep a changelog at the bottom of this page.

For the lawyers

Need the unabridged, formally-drafted version?

Download the long-form ToS · PDF

v3.2 · 4 May 2026 · previous versions