For people who don't
love social media,
but have to do it.
Every social tool is built for an agency or a creator. Buffer is for a team. Later assumes you're shooting full-day content. We built ours for a baker who shoots a photo at 7am between batches and posts it once with the same caption to four channels.
Every post template comes from your foundation. Voice doc → captions. Palette → text overlays. Type → consistent. You spend a Sunday once a month and the rest of the month does itself.
The analytics page has three numbers, on purpose. You're not optimizing a funnel. You're staying connected to people who already chose you.